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Quick Read: The Power of Colours

Quick Read: The Power of Colours
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The festival of colours in Holi has an ancient origin and celebrates the triumph of ‘good’ over ‘bad’.

For many people topics like this one appears to be more superstitious than anything else. But in the case with the emotional influence of the colours, we have true science behind it. Let’s think it trough. In nature the colours are a common and quite efficient way of communication. Some animals use bright colours to repulse predators, while in other cases colour patterns are key for attracting a mate or to distinguish the mature animals in pack. Same rules apply for our modern society. Despite a colour meaning can slightly differ given the geographical location, nature has imprinted in our heads a primal colour communication system. Each colour and colour mixture has a unique emotional charge that sends messages to everyone around us. Further down in the article we are going investigate each primal colour and it’s influence in different aspects of our life. This would help you identify hints about the moods and intentions of the people around you, based on their colour preferences only. Your date has a red dress, so maybe she is in for a wild night. Your new boyfriend loves blue and you can expect loyalty from him. Read through this comprehensive guide to the beautiful world of colours, and start deciphering their powerful subliminal signals.

Meaning of the RED colour



Red is the most emotionally intense color

Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, manhood, excitement.

Negative: Defiance, aggression, visual impact, strain.

Red cars have greater chance of getting stolen.

Red cars have a greater chance of getting stolen.

Red is an extremely emotionally charged and highly influential colour. Maybe its strongest effect is the ability to create the illusion of a close distance. It is also a very powerful attention grabber and that’s the main reason why so many super chains implement it into their marketing. The red colour also has a pure physical effect, it raises the pulse and gives the “slow motion” effect. For guys it could be a challenging and daring colour, triggering some rather primal instincts. Overall red is a very friendly and vivid colour, but it can also be perceived as a sign of aggression and despotism if you are not careful with it. Let’s have a look at the more practical aspect of the red colour. For instance in clothing red makes the person look heavier and more easily noticeable. On the other hand in more stressful situations it could only make the things worse. Interesting fact about red is that red cars are preferred choice of car thieves, according to car insurers. For interior purposes red is used to emphasis a specific motive or part of the room while red furniture can introduce a lot of warmth especially in a specious room.

Favourite colour red

As a red lover you are a passionate and life thirsty person. Adventures, brave and self-confident you are always ready for whatever comes ahead. You love to keep moving and to stay active as your blood is boiling. Your partner is a lucky person as the sex is your fury and you love to perform. You aloso  love getting attention while the whole universe is orbiting around you. This isn’t necessary a bad thing since most people enjoy being with you and feeding on your energy and vitality. You are a natural born competitor always striving for the first place like a real Ferrari.  As most red people you are very tempered and inpatient and sometimes you can even demonstrate aggressive and despotic behavior. The good thing is that you calm down just as fast as you flare up. Your competitiveness makes a great worker, but your temper might keep you away from the manager position. This might be a big contradiction as you strive for power and control. You can be quite determined in what you want and do, but there is a great chance that you loose interest and simply redirect your attention to new horizons.

Meaning of the BLUE colour



Blue is the world’s favourite colour

Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

Negative: Coldness, aloofness, lack of emotion, unfriendliness.

Blue shirt is the best choice for a job interview

Blue shirt is the best choice for a job interview

Blue is the pop star in the world of the colours. It calms down the body and eases the mind just like the infinite sky or the vast ocean do. It’s quite opposing to red. It also gives sense of security and stability and as you might have noticed most unions and federations use it for the same purpose; Blue is a great relaxing colour for a bedroom, but if over-saturated it can create the opposite effect.  Therefor lighter tones are advised in order to avoid this so called “abyss effect”. Blue can also be a very noble colour. It speaks of  loyalty and is a great choice if you are wondering what colour clothes to wear on a job interview. If you have noticed most weightlifters wear blue gyms as it’s scientifically proven that it helps them to actually lift more. For the less physical office jobs, blue painted walls can help the employees to be more productive and creative. Blue is not as physical as red and it relaxes us through our mind. Light blue has a very nurturing and relaxing effect and helps concentration. Darker blue on the other hand aids clear thinking and is the universal colour of diplomacy and the efficient communication. Without any doubts blue is the world’s number 1 colour, but be careful as it can be perceived as cold and alienating too.

Favourite colour blue

As a fan of the blue colour you are very loyal and reliable person. It’s easy for you to earn people’s thrust, but you are rather conservative and it takes you some time till you get emotionally attached to somebody.  You don’t like people pressuring you as you like to do things at your own pace. On the other side you are very responsible and sincere person, finding it hard to hide or fake your mood. Loving blue is a mark of fairly balanced character. You tend to think before speaking and it takes you some time before you start sharing your emotions and thoughts. But when you had enough it is better for people to stay away from you because you either sink in apathy or become over-emotional. When you have emotions at bay you always seem confident and rock solid but quite often you are trying to hide your volubility. Blue people are also very kind and caring. They love to be the first to reach out a hand, since helping people is in their nature. This is very important as being needed by others helps you overwhelm the lack of love you show to yourself.

Meaning of the YELLOW colour



Yellow is an attention attention-getter

Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.

Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

The right type of yellow can be a good self-esteem boost

The right type of yellow can give you a good self-esteem boost.

Yellow has similar wave properties to red which makes it another very psychologically active colour. It is the mark of the brave and optimistic people and it can have a positive effect on the wearer’s confidence. But be careful with it tho as the wrong tint or too much of it can cause exactly the opposite effect. Despite yellow is a positive and friendly colour, in yellow rooms people tend to be more quarrelsome. It would also be hard to find a maternity hospital with yellow walls as babies would cry way more. Yellow is also the most challenging colour for our eyes and therefor it still out of the RGB standard in the TV and screen industry, despite its qualities. If you have too much yellow in your home it can definitely be overwhelming to your visitors. Additionally yellow can improve your focus or even metabolism. This makes it a good decoration colour for a dining room.

Favourite colour yellow

As a yellow person you are happy and fun to be with. You posses a creative personality, always coming up with the wildest ideas, always day dreaming. However you are depended on others to support you in your great ideas. You are like a clockwork, steady, analytical and precise. You love and appreciate freedom and you pick very carefully your friends as you need thinkers like yourself around. Small closed groups of  friends are very typical for you. You also like to perceive yourself as an intelligent person with useful knowledge. You achieve your goals through a lot of mental work and very little muscle. And maybe most typical for you is that know how to dress, and you always do it with style and with the intention to impress.

Meaning of the VIOLET colour



Violet – the color of royalty

Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.

Negative: Introversion, decadence, suppression, inferiority.

An example of violet exterior in Jaipur, India

An example of violet exterior in Jaipur, India

Violet or purple is the least visible of colour. This makes it a highly intellectually and spiritually influencing colour. It is very noble, related to high values and qualities. Being on the border of the invisible to the human eye colour spectrum, it is related to the cosmos and the time. It is an inspiration for pure love and compassion Over-saturated violet on the other hand can create negative associations, especially since it is almost non existing in nature.

Favourite colour violet

As a violet person you are quite close to the blue, but much more sensual. You are full of compassion and understanding and you are the first person when your friends need support. You have a loving free spirit and you can be easily hurt. Your peaceful aura attracts many people around you. You value your dignity and you have learned how to hide it when it gets hurt. You are a dreamer and don’t spend much time in everybody’s reality. This however makes you very creative which can be seen in your dressing or the unconventional interior of your home. As purple is a very spiritual colour so are you, looking to give more meaning to your life. You are curious to peek into people souls trying to see only the positive side. You are kind and generous person, expecting little to nothing in return. Velvets are also quite introverted and some times even their closest friends don’t completely know them. You like avoiding the crowds since you want your personality to shine and people to like you for it. Sometimes even small daily tasks can become a challenge for you, but traveling and learning new cultures – never. You are lacking the focus of  the yellow and time doesn’t really affect you. So don’t undertake too demanding projects as they might end up misfitting to your beautiful dream world.

 Meaning of the ORANGE colour


Orange will help a person recover from disappointments

Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun

Negative: Deprivation, frustration, frivolity, immaturity.

The orange can make the food more appealing

The orange can make the food look more appealing

Orange is where red meets yellow. Therefor it has the red’s physicality and yellow’s emotionality in very balanced proportions. It pushes us to seek comfort, to simply get nice and cosy. Orange is a very tasty colour and a good appetizer (orange food always grabs our attention and looks better).  As with most colours so far over-doing it might cause withdraw especially combined with other dark and absorbing colours.  Don’t forget orange is a fun colour but too much of it could be perceived as immature and too careless. Orange is the most fun colour to experiment with, as across the colour spectrum it changes its meaning the most. For instance dark shades of orange can be quite mistrusting. The lighter the colour gets the more noble  and wise the orange appears to be.

Favourite colour orange

With orange as your favorite colour you transmit its warmth, friendliness and optimism. You love socializing and you have the magnetic power to bring different people together. The party is where you really shine. Great planner and good entertainer you tend to be the noisiest person in the group. Around people you are like a fish in the sea and often you like to show off with your social skills. You tend to charge and inspire people with your energy. You come from red and you love to be just as active – climbing, camping and sightseeing is a great spent time for you. Orange lovers are daredevils, living for the moment, acting by instinct. You are so full of life that you always keep an eye open for worthy challenge. Maybe you are not the best housekeeper, but you prefer having a good time and especially much a good meal. Sometimes you might be a notch too fast for the others, without showing too much understanding. One of the reasons you love so much challenges is that you can easily cut your losses and move on to have some more fun time.

Meaning of the PINK colour



A pink carnation means “I will never forget you”

Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.

Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

Drunk Tank Pink is a familiar shade that prison officials are using. because it calms aggression.

Drunk Tank Pink is a popular choice for prison officials, as it calms aggression.

Pink is like soft, gentle and relaxing red. It’s another very influential colour, symbolizing the feminine origin. Too much purple can be psychologically and physically draining. Even sometimes sports rivals would paint the opponents lockers in bright pink to weaken them before the game. While red symbolizes passion, pink is rather romantic and glamorous colour. Since it has the strongest calming and relaxing effects its even used in some prisons to keep the inmates calm.

Favourite Colour Pink

As a pink lover your are a kind and caring person, always showing sympathy to others. You are a gentle and tender soul and you like to treat the others same way. Just like in the expression, you see everything in pink. You have a strong motherly instinct to protect and watch over your  friends and family. But since you put so much energy into this you expect to see some appreciation in return. Being so comfortable with pink means that you are well in touch with your feminine part and that’s true not only for the women! Maybe one of the most valuable and wise trait of yours is the strong determination to seek only the good in the people. Time runs slower for you and you always tend do look younger than you actually are. Maybe the only thing you need to learn in order to enjoy your pink world is that you need to show yourself just as much affection and love as you do to others

Meaning of GREY colour



Gray affects the mind and body by causing unsettling feelings

Good Associations with GRAY: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic,

Bad Associations with GRAY: Lack of confidence, dampness, depression, hibernation, lack of energy.



People dressing up in gray often use it as a protective barrier.

Grey is the most emotionally and physically neutral colour, but has a very interesting damping effect when used in a combination with colours. For instance it can reduce the aggression of the red, or add some gravity to pink outfits. It can be also emotionally suppressive due to its complete lack of colours and emotions. Gray clothing generally tries to avoid attention and shows low self esteem and anxiety. Predominantly gray is a symbol of depression and regress, but it can be also a very sophisticated colour, as it’s lacking not only the positive but also the negative aspects of the rest of the colours. Gray is in between two other non-colours – white and black. The darker it gets the more dramatic and mysterious it becomes, while whiter tints become more appealing and illuminating.

Favourite Colour Gray

If this is your most liked colour you tend to be quite indifferent to life and quite often you find yourself floating down the stream. Gray is your protective layer from the outside world, but some times it could leave you with the sour feeling of not belonging. You need to have your emotions under control in order to feel comfortable and prefer to be more cold to people in order to avoid getting emotionally hurt.  Gray is a like a The container for your energy and people know you as a person who can’t really show excitement or enthusiasm. This makes you seem like you are lacking self esteem and confidence, especially since you avoid getting avoid. On the up side you are a dream employee. Straight to work, constantly focused while you even find it hard to relax during your break. Keep in mind that everybody likes to add some colour to his looks even the gray people. Your colour choice can tell what you like to mix your seriousness with. With surprising red passion, blue loyalty or black power. No matter your tints and tendencies you stay a very reasonable and just person and many people really on you in this regard.

Meaning of BLACK colour


The color black boosts the confidence in appearance 

Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.

Negative: Oppression, coldness, menace, heaviness.

If you like to dominate on the streets you should go for a black car.

If you like to dominate on the streets you should go for a black car.

Black is one of the most curious colours as it is a combination of all colours put together. As it completely absorbs everything including light there is nothing left for the human eye to see –  the so called “black hole” effect. Therefor it serves as a protective layer against incoming  negative or positive energy.  It is a very concealing and mysterious colour creating an isolating cocoon from the outside world. It has a great charge of power, egoism and despotism and it is no surprise luxurious cars tend to be painted black. Sales people wearing predominant black colours would be more successful but won’t create loyal customers. Black is also a highly sexually stimulating colour due to a inflaming combination of mystery, temptation and submission. Since the light is a symbol of hope, future and life and black assimilates all of it it is frightening colour, often related to evil and impurity. Black is also often related to the end, but with the end there is always a new beginning. Most kids have the need of black clothes during their transition to puberty as it marks the beginning of the adulthood.   On the upside it can be a very refined symbol of supremacy and dominance. Giving you and showing to the others confidence, sedation and independence.  It is important to emphasise that black does make the wearer look slimmer, like white does.

Favourite Colour Black

The “black” people are like an energy sponge. But this makes you addicted to the power and control and constantly seek to seize it at any moment. Like every powerful person you like to keep your distance, making sure you keep your freedom and free will. You enjoy the mystery that black conceals you with and the curiosity that it raises in the people. Your appearance emits confidence and complete control, despite the insecurity that you feel sometimes. It’s quite common people hide themselves behind black, while seeking their true identity. If you aren’t just a transitional “black” you shine as a methodical and dedicated person in everything you do. Sometimes however, being busy keeping everything in control you forget to let joy and happiness into your life, which might push you off the right track in life.

Meaning of WHITE colour


White is popular in decorating and in fashion because it is light, neutral, and goes with everything.

Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency

Negative: Sterility, coldness, barriers, unfriendliness, elitism

Statistically speaking white cars are the safest to drive.

Statistically speaking white cars are the safest to drive.

Just as black is total absorption, white is total reflection. As an effect, it reflects the full force of the spectrum into our eyes, also creating a barrier similar to the black colour. It communicates White is purity and similar to black, uncompromising.It is clean, hygienic, and sterile and communicates “Touch me not!”. The concept of sterility can also be negative. Visually, white gives a heightened perception of space. The negative effect of white on warm colours is to make them look and feel garish.

Favourite Colour White

Affinity to white colour is usually developed after a passing through a significant period of your life. Such times mark a new start for you and just like the painter’s canvas you feel ready to find your new way. Given the significance this period has for you, your love towards the white can stay with. Otherwise white speaks for perfection pursuits and pedantry. You like the feeling of being fresh and clean and you do your best to spread it everywhere – in your home, in your car and workplace. “White” people are also very settled and optimistic people. Thinking ahead you always seek a wise approach.


Meaning of BROWN colour


Brown is believed to help you feel like you fit in and belong.

Positive: Seriousness, warmth, Nature, earthiness, reliability, support. Negative: Lack of humour, heaviness, lack of sophistication. Brown usually consists of red and yellow, with a large percentage of black. Consequently, it has much of the same seriousness as black, but is warmer and softer. It has elements of the red and yellow properties. Brown has associations with the earth and the natural world. It is a solid, reliable colour and most people find it quietly supportive – more positively than the ever-popular black, which is suppressive, rather than supportive. The color brown affects the mind and body by creating feelings of wholesomeness, stability, and peace. Brown provides feelings of organization, history, and connection, as well as cozy feelings of relaxation and warmth.

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